What Matters to Your Company?

This August’s newsletter included the article below, but we’ve expanded just a little on the thought; and, in our opinion, it’s a very important thought. Defining what matters to your company and how to make that apparent to your audience base is vital to your company’s and your personal success.

Business owners, managers and employees alike—we all want to feel some sort of pull to our work. Oftentimes, we spend more time at work than time at home and as a result we find it becoming our home away from home.

So how do we ensure that we are connecting with our company on a deeper level in order to provide that feeling of, “if you love what you do, you’ll never work a day in your life”?

Firstly, we need to know why our company was created in the first place. Without a mission statement and a meaning behind it, the company won’t stand for much of anything.

With a clear cut vision into what the company is looking to provide, employees understand more of what their purpose within the company might be. Marketing a company’s strengths and creating a company culture based on your vitality will only captivate and enrich your employees, leading them to contribute at a greater rate, and with a greater sense of pride, to your end goals.

When employees are proud to stand behind the company that they work for’s vision they furnish superior results. In addition, due to their clarity regarding the company’s standpoint, employees will feel more able to implement goals, policies and procedures that will enhance your company’s community as a whole—customer experience and takeaway included.

A lot of businesses aim to put bodies in seats, voices on phones and smiles in front of customers, but none of that matters until it matters.

When is the last time you met with your team to discuss what your company’s meaning, purpose and overall goals are? Vision is what gives us all purpose, and without purpose, your employees will continue to crawl in, rush out and provide inadequate work.

Josh Spiro, author of “How to Get Employees Excited About Your Business Vision,” shares a few wonderful ideas on how exactly one should implement their vision to achieve one hundred percent engagement. We here at Optimum have given you the why, now we suggest you read Josh Spiro’s article to learn some creative ideas on how.

Written by: Melanie Scherr