The Two Faces of Ghosting

There are two sides to the ghosting story and everyone is guilty of it. Whether you know it or not there is a chance you have once fallen victim to ghosting either as the ghoster or ghosted. 

Candidates sometimes stop responding to communication, don’t show for their interview or simply disappear after they have accepted an offer. This not only causes frustration on behalf of the recruiter and employer, but it causes hiring delays, and wastes resources such as time and money. 

Employers and recruiters have been known to not respond once resumes are submitted, or never reach back out to a candidate following an interview/phone screen. This not only causes frustration and disappointment for the candidate, but it can damage the company brand through negative candidate experience.

Regardless of which side of the ghosting you are on, everyone has had a bad hiring experience. Ghosting causes frustration and disappointment for both employers and candidates, and thus causes both parties to lose faith in the hiring system. Most candidates, ”who have been hunting for a job for months say the process is both frustrating and demoralizing, especially after sending hundreds of applications that fail to get a response.” (CBS News). This brings the question, why is ghosting haunting the hiring process?

Why is Ghosting Haunting The Hiring Process?

Ghosting is considered largely a new trend that was brought about with the increased use of technology within the hiring and communication process. With the influx of technology augmented hiring and communication, it is easier for both candidates and employers to look at all of their options within the hiring process.

The shifting dynamics of the job markets seen through hiring websites such as Indeed and LinkedIn, highlight how many opportunities are available at any given time. Meaning that candidates now can mass apply to positions and thus forget that they reached out to employers, or forget to schedule/show up for their interviews. Employers are facing the same problem, as there is a larger number of candidates applying to their positions. With this many hiring teams can become overwhelmed and thus not focus individual time to each candidate that applies.

However, the largest contributor to the ghosting epidemic is the general fear of confrontation. No one enjoys sharing bad news, especially when there is a fear of disappointing someone or upsetting them. This affects both employers and candidates. Candidates fear upsetting potential employers when explaining the position is not a good fit, or that they have found another position. Employers sometimes fear disappointing candidates when explaining that they are moving forward with different candidates. Both situations lead to either party avoiding the perceived confrontation, and with this the communication line dies. 

Lack of communication protocols only further exacerbates the problem, and with this the communication loop is never closed. Ghosting is something that will affect everyone within the business world and the costs of it are felt in every aspect of a business.

The Cost of Ghosting

Ghosting has negative effects for every aspect of the hiring process but the most damaging is an overall erosion of trust within the hiring process. Candidates feel discouraged knowing that they never heard back from employers, and employers are frustrated they wasted time having been ghosted by potential candidates. Both of these situations cause damage to a company or person’s brand. This can lead to negative word of mouth/reviews regarding experiences with a company, and can lead a candidate to be placed onto a do not hire list. There is nothing more damaging for a candidate than ghosting a recruiter, and not showing for an interview or first day. 

By ghosting employers, candidates miss out on good opportunities and positions, and likewise employers miss out on skilled and qualified candidates. Although ghosting is so easily avoidable, many people still let the fear of disappointing someone dictate what type of worker/company they will be. 

How to Break The Curse

Ghosting is a trend that is easily fallen into but it is also a curse easily broken. It takes action from both parties, but with a commitment to stopping the trend it can finally be put to rest. Employers can avoid ghosting candidates by setting clear expectations for the hiring process; highlighting the hiring process steps. In addition, a commitment to closing the communication loop between candidates and employers is the main way to stop the ghosting on a whole. Being able to communicate with candidates even when the response is a “no” is essential to eliminating ghosting from the process. Furthermore, building a communication culture that values transparency between both the company and the candidates can help in this process. 

Candidates can eliminate ghosting on their side of the hiring process by setting clear intentions with employers and recruiters at the get-go. Responding to employers/recruiters messages even if they are no longer interested in the position ensures that everyone understands each side’s intentions. Maintaining clear intentions and desires with employers/recruiters secures a communication bridge between candidates and employees. Due to this employers/recruiters are more likely to think of the candidate if a position they fit better arises. Ghosting is a fixable problem and with that both employers and candidates can experience a more efficient hiring process. 

Although ghosting plagues the hiring world, it can be easily stopped. This hiring season don’t let ghosting spook you. Take the steps to break the ghosting curse, and the easiest step is to increase and maintain healthy communication throughout the entire hiring process. Here at Optimum RTS we are working to exorcise ghosting, by helping candidates and employers avoid communication nightmares, and find real results. Our skilled recruiters are here to ensure that your company finds quality candidates and stays in contact with them. If you’re ready to hire candidates while avoiding the ghosting nightmare, call us today to learn more about our recruiting and hiring services.

Sources: 

https://www.cbsnews.com/news/employment-job-market-surge-in-long-term-unemployed-workers-economy/

Happy 4th of July from Optimum RTS!

We are hoping that you and your family enjoyed a relaxing and fun-filled holiday! We are here for you and your company any time you need it, whether it is hiring, training, consulting, and more.

Marketing Magic & Money Moves with John Dalton

In this month’s spotlight, Optimum RTS owner John Dalton joins Patti Heid, Director of Best Practices and Compliance at the Home Care Association of Florida (HCAF), for an insightful conversation on “Marketing Magic and Money Moves: Winning Tactics for Homecare Growth.”

John shares his journey from launching his sales career in 1991 to founding Optimum RTS, a leader in healthcare recruiting, training, and staffing. In the episode, he dives into powerful strategies for driving sales in the home health industry, including how to stand out, create meaningful referral relationships, and build a marketing team that truly understands the art of connection.

Key Takeaways:

• Why “everything is sales” beyond just your marketers
• How to paint the picture for referral sources
• What top-performing sales reps do differently
• Proven tactics to increase visibility and drive growth in your agency

Don’t miss this episode packed with practical insights and real-world experience.

If you would like to view the Newsletter in its original form, please use the button below.

Be the Four-Leaf Clover in a Field of Applicants: How to Stand Out

Picture this: You’re one of many job applicants, all vying for the same position. How do you make sure you’re the one that stands out? Like a rare four-leaf clover among a sea of threes, you must be distinct. This article will guide you on how to set yourself apart from other candidates and catch the eye of employers by showcasing your unique skills, experience, and personal brand.

If you would like to read the article in its original format, please use this link: https://conta.cc/4ksW34l

The Power Of Personal Branding

How you present yourself professionally is essential to setting yourself apart from the rest. The personal brand that you hold yourself to not only allows employers to see what your values are, but they can examine what type of assets you will bring to their company and your position. Personal branding both in-person and virtually allows companies to see what you bring to the table and quickly understand who you are. Creating your personal brand can be done through many avenues, but there are a few requirements; identify your strengths, values, and passions. These variables are what make you stand out from the rest of the candidate pool and can act as the tie-breaker between you and another candidate. 

Using the strengths, values, and passions you have identified, you must create an engaging way to showcase them. This can be done through creating an online portfolio using sites like LinkedIn, or portfolio websites. Lastly, you need to be prepared to explain your brand to anyone who asks. Preparing an elevator pitch allows you to be ready to market yourself in any situation. Remember, when it comes to creating a brand for yourself, you are always working, and you should be ready to showcase your brand at any point in time. 

Tailor Your Resume and Cover Letter

When it comes to standing out to employers and recruiters, customization is key. Tailoring your resume and cover letter to a specific position that you’re applying for not only highlights how you will fit into that specific position, but it shows your dedication to presenting yourself. Employers admire dedication to being specific with personal image, as it highlights how you will represent them as a company. Tailoring your resume emphasizes how you will fit into the specific needs of the position you are applying for.

Highlight relevant skills and accomplishments. By drawing attention to your skills, employers can envision you as a worker and examine what benefits their company would gain from hiring you. Drawing attention to accomplishments further puts you ahead by showing the recruiter what makes you special and what past success has looked like for you. 

Incorporating key words and or action words will catch the eye of the recruiter and encourage them to take a deeper dive into your application. Employers and recruiters do not always have the time to read every word of your resume, and that is why it is so important to catch their attention. By attracting them with key words, you are enticing them to read more and therefore setting yourself ahead of the rest in the applicant pool. Additionally, it is important to remember to highlight your expertise. Use your knowledge to stand out. Use your education, work experience, and certifications to draw the most attention so that employers can see what you have done to enhance your performance within the industry. 

Show Your Passion and Enthusiasm

Employers want to know that the candidate they are hiring is going to bring a good mindset to the job, which means you need to show them that you are passionate for the position. Employers want someone who is excited for their position and is not just treating it like any other job; you need to be their top choice, and they need to be yours. Demonstrating your enthusiasm can be done through research and first impressions.

Researching a company before applying is essential, as it shows the employer/recruiter that you care about the position you applied for. If you’re not researching your future company, how do you know that it will align with your strengths and values? By researching the company, the company senses that you are serious about working for them, and you know if it’s a position you’re interested in. 

First impressions can be the make or break when it comes to making yourself a top candidate. By expressing your excitement for the position and asking strong questions through the interview, employers can sense whether you’re interested in their position or not. The impression that you make on the person conducting the interview carries power, and making sure that you make a good impression is essential. 

Make a Lasting Impression

You want to stand out, and that is done by making the employer think of your name first. Making yourself memorable is critical to the recruiting process, and it is what makes employers choose you over anyone else. The quality of the interview is essential to ensuring that employers walk away with a good impression of who you are and what you will bring to their company. Simple behaviors such as maintaining positive and confident body language, being punctual, actively listening, and asking good questions creates a professional persona showing recruiters that you are taking their time seriously. 

Be prepared to answer any questions that may be thrown your way, and most of all, be ready to explain what makes you unique from the rest of the applicants. When it comes to answering these types of questions, this is your moment to truly shine. If there is a quality that you are proud of, shine a light on it. Make the recruiter see how you are better than the rest, and how you are the lucky candidate they have been looking for. Answering this question, think back to when you set up your personal brand. Now is the time to share the things that make you unique and how those will be incorporated into the business you are interviewing for. 

Lastly, the impression you leave with the interviewer goes beyond the interview. Staying in contact with the interviewer can remind them that you are interested in the position and keep you at the forefront of their mind. This can be done through reaching out to thank them for their time after the interview was conducted. This keeps your name in their mind, as well as further promoting a sense of gratitude and professionalism. 

With the right strategies, you can stand out from the crowd and be the lucky candidate employers are searching for. By building a strong personal brand, tailoring your resume and cover letter, and showcasing your passion, you can separate yourself from the pack. When you walk into that interview, remember: a memorable first impression is the key to leaving a lasting mark.

Now is the time to take action—refine your approach, show off what makes you unique, and make your job search as lucky as finding that elusive four-leaf clover. Good things are just around the corner, and with the right mindset and tools, you’ll be well on your way to landing the job of your dreams.